Product designer creating human experiences.
Available for work
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Using AI tools I help build custom solutions that solve for unique business needs, so that you can focus on your customers.
App built with AI

Bucket of thoughts

A custom-built idea/thought capturing app built with AI tools like Antigravity and Claude.

Web-App Design
UX/UI Design
Experimental Project
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Visual Design

Peak Expedition

Where your next adventure awaits.

Logo Design and Branding
Marketing
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Supported a Faith-based Hackathon event by leading on design.
Experience design
Web / Graphics design
white concrete building during daytime
Using a data-driven approach to redesign a dynamic webpage and added new navigation features to improve the users' experience.
UX Design
Research
Redesign
New Feature
Bucket of Thoughts
When a UX designer finds out he is fully capable of using AI to build a fully functioning web-app to solve a personal pain point.
Personal App
UX Design
Rapid Prototyping
End-to-End Design
Supported a Faith-based Hackathon event by leading on design.
Experience design
Web / Graphics design
Bucket of Thoughts
A personal note and idea capturing app for on the go and easy recall
Web app
Product Design
User experience
My Experience
Interaction Design
George Brown College (2024 - Present)
  • Gained a deeper understanding and knowledge on how to apply human-computer interaction design guidelines to improve user experiences with interaction design.
  • Deepened my understanding of front-end coding, and built a foundational knowledge of HTML, CSS, Javascript, furthering my ability to communicate with developers.
  • This program also exposed my to many types of technologies and software that give me a comprehensive understanding of different processes and requirements for certain projects.
  • This program also exposed my to many types of technologies and software that give me a comprehensive understanding of different processes and requirements for certain projects.
Strata
UX Designer & Project Manager (2021 - 2024
Oversaw the full UX lifecycle for multiple projects, from discovery to implementation and optimization

Introduced systems thinking across the organization, aligning business units and creating clarity around workflows, metrics, and project priorities.

Collaborated closely with developers, stakeholders, and managers to define requirements, scope new features, and deliver product improvements.

Designed wireframes, interactive prototypes, and detailed handoff documentation to support efficient and accurate development.

Conducted user interviews, competitive research, and market analysis to uncover opportunities and validate design decisions.

Analyzed web analytics to define potential problems and to inform design decisions.
#HACK Toronto
Design  (Sept - Oct 2025)
  • Collaborated and designed an end-to-end Event Experience.
  • Worked as a team of 6 all with different skills, backgrounds and connections.
  • Had to solved real unanticipated issues that arise over the weekend.
  • Used existing branding assets to design all the deliverables for the event.
Freelance
Graphic Design  (2021 - Present)
  • Pregnancy Care Center - Website re-design
  • Creativeo - Worked with a Storybranding company on some projects which included wireframing, prototyping and redesigns
  • Creed Plumbing - Designed a new logo for client
Neighbourhood Tutoring
Program Coordinator
Maintained a safe, welcoming and encouraging space for the community to drop off their kid for extra help.

Worked with volunteers to delegate tasks and provide them with resources to support their role.

Plan and led bi-annual events for the program, planning special activities, and presentations.

Fostered relationships with the parents and students, creating a sense of community.
Testimonials
Erin R.
Managing Director @ Strata (3 years)
It was so great working with William and having him on the team. He is well organized, communicative and unafraid to share any of his ideas and thoughts for feedback.
Alex P.
Store Manager @ Arc'teryx (2 years)
It was a pleasure to working with William. He is a very diligent, punctual and open person. He is considerate of his teammates and consistently provides our guests with the most personalized experiences.
Lisa K.
Team Lead @ Arc'teryx (2 years)
When William is working, I can always count on him. I can effortlessly delegate tasks to him and trust that he will complete them diligently and promptly. He listens to instructions, completes his tasks .
Currently, I’m open for roles with a forward thinking company that wants to make a long-term real-world impact.
My ResumeMore about me
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